Niacinamide, what is it?

Right now, the new star ingredient on the market is Niacinamide. With a lot of research to back up its performance, this luxury ingredient is here to take your skin care to a whole new level. Whether you’re looking for results in the realm of pigmentation, wrinkle reduction, skin cell turnover, or enhancing the skin’s natural protective barrier, Niacinamide is the ingredient to accomplish it all.

Multidimensional ingredient such as Niacinamide is the perfect ingredient for a variety of skin care products, especially serums due to the increased product penetration and enhanced results that come with using an intelligently formulated product. Niacinamide, especially combined with Hyaluronic acid, prevents the skin from losing its valuable water content, which is absolutely key to keeping the skin young, healthy and functioning on an optimal level. 

What is Niacinamide? Also known as vitamin B3 and nicotinic acid, niacinamide is a potent cell-communicating ingredient that offers multiple benefits for aging skin. Assuming skin is being protected from sun exposure, niacinamide can improve skin's elasticity, dramatically enhance its barrier function, help erase discolorations, and revive skin's healthy tone and texture.

Niacinamide also helps to repair damaged skin by increasing capillary circulation. This is valuable because increased blood flow means increased nutrition being delivered to the skin, which translates into a healthy, radiant glow. 

Niacinamide also has a reputation for eliminating the post inflammatory pigmentation marks left behind as a result of acne and skin injury, which are notoriously difficult to get rid of. And because it is also a naturally potent anti-inflammatory to begin with, Niacinamide protects against and heals the damaging effects of inflammation and the corresponding havoc-wreaking free radicals that come along with it.

Being gentle and balancing, it is suitable for use even by people with sensitive skin. Because it helps to boost the presence and activity of three valuable proteins in the skin that plump, hydrate, and smooth, using Niacinamide is an invaluable way of effectively—and intelligently—multitasking within one’s skincare for better, faster, and longer lasting results.